It will cover how to make your logo your profile photo on your Instagram page: To help upload your logo image, follow the step-by-step guide below. Having your logo appear the same everywhere will help give your brand consistency and familiarity for your customers as they look to learn more and engage with your business online. Apply what you’ve learned and duplicate it across your social media channels. Once the final touches are done, and you’re happy with how your logo looks across Instagram, your work as a business owner and online marketer is not over. Tip 6: Stay Consistent on All Social Channels This is the fastest way to know if something like your colors or cropping looks off, and you can continue to make updates as you go. Do the research yourself, or ask friends, family, or employees to take a look and provide feedback. See how your image appears on different devices, like your laptop, smartphone, and tablet. Once you perfect your logo, don’t forget to test it on your Instagram app. Instagram will only accept the following image formats: Before you click save, be sure the correct file format is selected. Tip 4: Format the File for InstagramĪfter you prepare the margins, size, and aspect ratio of your logo image, it’s time to save it and begin to prepare for upload. However, to maintain optimal image quality, you should upload a logo of at least 1000 x 1000 pixels. For users on the app, your profile image will display at 110 x 110 pixels. Size is also critical regarding how your logo will ultimately appear on Instagram. Also, leave some padding, usually around 30%, on each side to avoid getting your logo image clipped in the corners. We recommend cropping your logo image ahead of time using an aspect ratio of 1:1. Tip 2: Watch Your Margins & Think CircularĪll Instagram user profile images are circular, meaning your logo will need the proper margins to look its best. Because of this, you should avoid complicated backgrounds, hard-to-read fonts, and multiple brand colors. Typically, mobile-friendly designs limit small, intricate details that could get lost. Using an optimized, high-quality version of your logo helps ensure Instagram users, most of whom use a smartphone, will see your logo in the best light possible. Mobile-friendly means your logo will look good even on smaller mobile screens like smartphones or tablets. Tip 1: Always Use a Mobile-Friendly Versionĭesigning for mobile is no longer an afterthought but should be front of mind when developing and selecting a logo. To be prepared, follow these essential tips below to create an Instagram-friendly version of your business logo. This means the photos and stories you’re telling online should always be authentic and eye-catching, from your Instagram posts to your company logo design.īecause many companies use their logo as their Instagram profile picture, your logo will be the first thing customers see on their Instagram feed and will ultimately determine whether they engage with your brand. Today’s consumers expect brands to be active online and put their best foot forward. Tips for Creating An Instagram-Friendly Logo ![]() Instagram also allows you to partner with influencers who can help you reach highly active niche markets that may also love your brand. Why Your Instagram Matters for Attracting New Customersĭid you know that 59% of internet users between the ages of 18 and 29 use Instagram? You might already have a LinkedIn, Snapchat, or TikTok, but you may miss out on crucial opportunities with this target audience by not having a presence on this platform. ![]() With nearly 2 billion active users worldwide, this social media behemoth could be your answer to engaging with new and existing customers.īrands, large and small, use their Instagram accounts to find influencers, increase brand awareness, connect with subscribers, gain leads from paid and organic ads, and even make sales directly through the Instagram app. If your brand is not active on social media platforms like Instagram, you could be leaving money on the table. ![]() The Importance of Instagram for Marketing Your Business We’re covering all the design secrets for using your logo on an Instagram business account and giving you essential tips to succeed with your social media marketing and content strategy. Either way, we want to help you fix your logo problems. If you can relate, then chances are you’re struggling to make your logo work on Instagram or are planning to start a new business Instagram account soon. The problem is that something doesn’t look right when you upload it on Instagram. You’ve spent weeks working with designers to make it perfect, and now your company’s brand-new logo is ready to shine.
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